The Atlanta-based company is kicking off its Misheke cosmetics line with the simple Platinum Fierce Twisted collection featuring two color palettes for the spring and summer filled with four eye shadows, a lipstick, and a gloss to complement both fair and darker skinned ladies. Eye shadows and lip colors are just the jumping off point for the line started by Saint Louis native Michele Kendle, who spent nearly 10 years in the fashion industry. Soon, she hopes to branch out into foundations and skincare products to supply all of women of color’s skin care needs, and they also have a wider range of individual lip glosses and eye shadows available.

Though based in Atlanta, Misheke will soon have distribution points in New York and Los Angeles; and after the product launch April 28, products can be purchased on the company’s website at www.mishekecosmetics.com.